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I'm a creative with a passion for turning ideas into something people love. Whether I'm leading a team, collaborating on projects, or finding inspiration in everyday moments (like car karaoke to Taylor Swift or walking down Main Street with a churro in hand), I thrive on creating impactful designs and meaningful experiences. I believe in the power of collaboration, a little nap and a good snack, and a well-executed vision. It's nice to meet you.

Come take a look

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BelleSculpt

A rebrand focused on positioning BelleSculpt as an elite, credible brand in the body-sculpting industry. This new identity emphasized both the expertise of certified doctors and the premium nature of the services, while retaining the approachable, authentic feel that patients valued.

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Areas of Focus

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Fresh Food

A campaign designed to promote Good 2 Go’s fresh food offerings, showcasing the convenience and quality of their ready-to-go meals. The project included ads, videos, and in-store visuals to attract busy customers looking for quick, healthy options.

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Featured Projects

Mommy Makeover Giveaway

An annual giveaway during Mother’s Day offering deserving mothers a chance to win a free Mommy Makeover. The campaign highlighted Belle’s commitment to giving back, while providing a transformative experience for participants.

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Sips

A fun and playful brand created for a new soda shop in Rexburg, Idaho. Beyond developing the logo, signage, website, and overall brand identity, I played an integral role in shaping the business itself. I led an exercise to brainstorm and select the name, participated in soda taste testing to help create signature drinks, and worked hands-on in the small store space to visualize and design the signage.

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TanksGiving

An opportunity to give back to loyal customers, TanksGiving was a community-driven event where Good 2 Go gave away two full tanks of gas per store location before Thanksgiving. This annual event fostered a strong connection between the brand and its community.

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