Belle Medical Rebrand (Phase 1)

When I first joined Belle Medical, I led a complete rebrand, working alongside an agency to transform the company’s image. Prior to the rebrand, Belle relied heavily on stock photos and a focus on before-and-after shots, which felt impersonal. Our goal was to create a more elevated yet relatable and authentic brand, one that assured patients they would receive personalized, compassionate care.

The rebrand involved developing a new logo, refining the brand voice, and moving towards a visual identity that felt more human and approachable. We introduced imagery and messaging that emphasized trust, care, and the transformative experience Belle provides, creating a brand that resonated deeply with patients seeking not only results but also an empathetic and supportive environment.