Belle Rebrand (Phase 2)

Two years after I started at Belle and after our major rebrand, Belle Medical underwent a second, smaller rebrand when we split into BelleHealth and BelleSculpt to accommodate new services and expanded medical expertise. This rebrand retained the authentic, caring approach we had built but elevated the brand to reflect its growth into a higher-end, credible service provider.

With more certified doctors and a broader range of high-end procedures, we shifted the brand to position it as an elite, premium service without losing the personal, trustworthy tone patients valued. The new branding reflected this balance, incorporating more refined visual elements and messaging that communicated both expertise and exclusivity, while maintaining the brand’s core values of care and authenticity.