Old Betsy Dental

I developed the logo and branding for Old Betsy Dental, drawing inspiration from the local history of the 'Old Betsy' steam engine, after which the practice is named. The goal was to create a logo that paid homage to this history while aligning with the dental industry. To achieve this, I combined the imagery of a toothbrush and a train in the logo, blending the practice’s modern dental care with its nostalgic roots. The 'Old Betsy' train was a beloved steam engine that once connected the towns of Keene and Cleburne, Texas, and the dental practice’s brand honors this piece of local history. The resulting brand is both professional and inviting, reflecting the clinic’s commitment to making the dental experience as easy and comfortable as possible for patients.