Bingham Agriculture

While working with Brad Hall Companies/Hall Family Investments, I was tasked with creating a new brand for Bingham Ag Services after the company acquired Bingham. The objective was to design a logo and brand identity that preserved the humble and homegrown culture of the company while aligning it with its new ownership. I developed a logo that reflects these values, incorporating elements symbolizing strength, reliability, and a deep connection to the land. The overall branding maintained simplicity and authenticity, resonating with Bingham’s agricultural roots, while giving it a modern, professional edge to help position the brand for future growth.